Meet The Writer Behind The #LiterarySwag Movement

Yahdon Israel is using social media to combine his two favorite things: fashion and books.

Yahdon Israel is a writer who lives in New York City, and the 24-year-old is trying to engage more people who might not like to read.

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He posts photos and short videos on Instagram and Twitter of people who are reading and also look stylish, using the hashtag #LiterarySwag.

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“There was this paradox, for me, growing up: The kids who were cool didn’t read; the kids who read weren’t cool,” Israel told BuzzFeed.

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Now the writer is trying to redefine how people think about reading and what’s “cool.”

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